Financial Affiliate Programs To Consider In 2022

Bank affiliate programs, credit report affiliate programs, trading/investing affiliate programs, and budgeting/net worth tracking affiliate programs are just a few examples of financial services affiliate programs. We've also dipped our toes into crypto at the end of the article for good measure. Some items are classified as belonging to more than one category. Personal Capital, for example, provides both a net worth tracker and investment management services. The best financial affiliate programs are listed below.

Credit Karma

Credit Karma has modest commissions compared to other financial products, but the advertising process is much smoother because it is a free service. Instead of persuading your audience to buy something, demonstrate the benefits of Credit Karma's free credit tools. Credit Karma's cookie period is 30 days, and all your lead has to do to get compensated is register an account. In comparison to financial services that need customers to deposit or spend money in order for affiliates to earn a payout, this makes it a pretty simple process. Credit Karma can also be recommended alongside other financial affiliate items such as credit cards or banks that give loans. This generates a one-of-a-kind cross-sell opportunity that boosts profits.

Personal Capital

One of the most heavily touted financial affiliate programs is Personal Capital. Personal Capital was linked to over 150 times on one of the sites we looked at. There isn't one in the footer throughout the content. Many finance bloggers have invested that much in this software. Advanced financial technologies, free planning, tracking tools, and competitive affiliate rates all boil down to the product (and the profit). Their commercial services are aimed at people with a net worth of more than $100,000, although anyone can use their free tools.

BBVA Bank

Here are some questions to ask while assessing bank affiliate programs:

•         What accounts does the bank have to offer? Checking, savings, high-yield savings accounts, brokerage accounts, and IRAs are all common types of accounts.
•         What is the minimum account opening or bonus offer requirement? Is your target audience in the middle of their fandom journey, and does it fit this bank?
•         What are the costs each month? How can people prevent having to pay these fees?
•         Is there a high-yield savings account available at the bank? What is the annual percentage yield on these accounts? Are there any additional rules or incentives for achieving a specific APY?
•         What are the alternatives for a business account? Business owners often have different goals than personal users and are eligible for SEP IRAs and Solo 401ks.
•         What is the quality of customer service? Can you provide a personal anecdote to help people believe in the product?

Because bank offerings vary regularly, you should visit each institution's website for the most up-to-date information.

Credit Sesame

Credit Sesame and Credit Karma are two very comparable products. Credit Sesame is unique in that it offers a free membership that includes $50,000 in identity theft insurance as well as free credit reports. You can sell both goods as complements to one another because they are both free products with somewhat distinct value propositions. While Lifelock offers a greater raw commission, it's vital to remember that your audience must pay for it, which means affiliates will need lengthier sales to funnel. In other words, converting an audience to a paid product takes longer than converting an audience to a free product, so find the sweet spot between conversion volume and commission rates.

Robinhood

Different incentives exist for leads vs. funded accounts in Robinhood and its equivalents (eToro does not pay for leads). Users who sign up for an account using their email address are considered leads; however, paying the account necessitates linking a bank account. Promoting Robinhood has serious risks, as its public image has been tarnished due to its reliability and business methods. There was backlash during the Wallstreet Bets disaster in early 2022 when Robinhood froze the purchasing and trading of certain meme stocks. Many users believed that this went against the company's initial objective of democratizing investment. Its user base continues to increase. It pioneered zero-commission trading and is praised for its user-friendliness and a wide choice of investment alternatives. Before promoting Robinhood, test the waters with your audience to determine what kind of feelings they have about the site.

Coinbase

Coinbase stands out in the burgeoning bitcoin market thanks to its superior user experience and dependability. It is quite picky about who it accepts as affiliates, with a low approval rate. Binance, for example, offers regular lifetime commissions on sales and transactions, making it a more profitable long-term option. It's critical to understand your audience's psychographics when it comes to cryptocurrency affiliates. Crypto has made a name for itself in the personal finance world, with several notable bloggers now recommending it as a valuable diversification tool. However, before marketing crypto, it's a good idea to see how your audience feels about it. If people regard it as a risk, more content will be required to persuade them to use the platforms. They must also be confident enough to invest their money because commissions are only paid on active deals. Affiliate marketing for more traditional financial items will be more beneficial if most of your audience views cryptocurrency negatively. It takes work to earn your audience's trust, and it's not worth sacrificing it to promote a product.